JULY 2026 “That’s why we chose the name Exhale,” Alex says. “You can breathe, you’re at home, you leave your stresses behind – but you’re still very much connected to the city, whether that’s downtown Mississauga or downtown Toronto.” Brixen acquired the property in late summer 2022 and moved swiftly. Recognizing that the Bank of Canada was in the midst of a cycle of interest rate hikes, Alex and Andrew wanted to be positioned to launch sales the moment conditions shifted. By closing in early fall of 2022, they already had their consultants retained and their first site plan application ready to submit the very next day. “We wanted to get far enough along in the development application so that when the rate hikes paused, and we felt there was some life in the market, we could go to our sales launch immediately and beat the rest of the market,” Alex explains. In late March 2023, when the Bank of Canada held rates for the second consecutive time, Brixen launched. More than 400 agents attended the unveiling, and the project sold substantially enough to break ground on construction that fall.
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