JULYE 2026 “That’s why whenever I meet with a client for the first time, I come in with a detailed, transparent presentation in order to earn their trust and give them confidence that we actually have nothing to hide.” The second differentiator is the company’s full-service, turnkey model. Many sunroom companies leave significant portions of the project management – permits, flooring, electrical – in the hands of the homeowner. Backyard Paradise by SunCo takes all of it on. “The client writes one cheque and talks to me. I answer all the questions, deal with all the challenges, and solve all the issues,” Roger explains. “When we’re done, the customers just move the furniture in and they’re ready to live in it.” As a result of those two major points of difference, Backyard Paradise by SunCo has been able to form some very strong and lasting relationships with clients. Accordingly, Roger estimates about a third of their work comes from direct referrals. He says the other two-thirds come from visits to their website, or from visits to the display area in front of their factory, where five full-size sunrooms are set up for people to walk through – but the referral channel is his favourite. “Every time we have a sale that comes from one of our clients, we have a referral reward where we give them a nice gift basket,” he says. “The bigger the referral, the bigger the gift basket. I get to play Santa Claus all year – and that’s one of my favourite parts of the job.”
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