service from project planning to completion.” Mountain View was first founded in 2006 by Doug and Tracy Seibert, who started the company with over 60 years of combined experience in the lumber industry. Doug was an experienced sales manager in the retail lumber industry, and Tracy had experience in wholesale lumber sales after working for one of Western Canada’s leading cedar distributors. Joel, for his part, joined Mountain View shortly after its formation, and together with Doug and Tracy he has seen the business grow by leaps and bounds in the years since. He credits that rapid growth to their emphasis on customer service, which he believes was lacking from the industry when they first got started: “We started Mountain View Buildings Materials with a mission to bring back the customer service part of the lumber and building materials industry,” he recalls. “Back in the early 2000s, there was a big push into Calgary from all the big box stores, and we found that the customer service side of the industry started to wane. We wanted to bring that service back.” “So we started a small niche lumberyard,” he continues. “We specialized in exterior building products, sidings, trims, natural wood, Canadian products, Canadian-made. We wanted to know everything about our products and where they came from, how they were milled, who was involved in the process, and we wanted to be able to share that with our customers. The big box stores couldn’t do that. That’s what set us apart.” Since then, Mountain View JANUARY 2024
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