to expand beyond high-end hotel finishings into specialty cabinetry. That year, they also hired their first sales rep, Marlin Sauder, who is now their sales and design manager – Laverne says he was instrumental in that restructuring. Later, in 2018, with the help of another important hire – Clare Weber, now the company’s general manager – Woodland expanded again. That’s when they built another addition to their facility, bringing the total to almost 20,000 square feet. At that time, they also added an additional CNC router, an automatic finishing line, and a robotic storage system for sheet goods. Today, equipped with that technology and staffed with a team of roughly 55 industry professionals, Woodland Horizon primarily services high-end home builders, the kind that do a limited number of luxury homes and cottages per year. According to Laverne, those clients choose Woodland Horizon for several key reasons, but the main reason is their customer service: “We’re here to make their life as easy as possible,” he says, “and we’re here to make the lives of their clients as easy as possible. We bring their client, the homeowners, to our showroom and we deal with them directly. We walk them through the cabinetry process, and we help them make right decisions. There are a lot of decisions to make, but our design team and our sales team does such a great job of walking homeowners through those decisions and making them as easy as possible.” “To us, good service means giving the customer what they need,” he adds, “and to give OCTOBER 2023
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