MAY 2026 see the sketches, we have a proper conversation about what they like and what they don’t. In general terms, very quickly they fall in love. And that’s the whole thing – when they fall in love and they understand the form, then we move to the next stages.” Only once the concept is approved does the work shift to his staff, who develop detailed computer drawings. Those drawings cycle back to Peter for review, back to the team for revisions, and so on – a careful back-and-forth until the digital image faithfully captures what was designed. The firm also handles interior design in-house, a deliberate choice that Peter sees as fundamental to a coherent finished product. “Interior design is part of architecture, the same as structure and mechanical,” he says. “When everything is done in-house, the process is controlled. There’s no competition between designer A and designer B. When the interior design isn’t done properly, the contractor doesn’t know how to finish things – where to put the plumbing, how to run the electrical. That combination of architecture and interior design together is one of the keys to success.” To ensure that the design is properly realized, Peter and his team also work closely with the contractors during the build phase. Whenever possible, he prefers to work with builders he knows and trusts – those with deep technical knowledge, reliable subcontractors, strong on-site supervision, and a commitment to transparency. “To achieve a good product, you have to have the right builders,” Peter says. “They have to know what they’re doing. They have to communicate well with the design team. They have to be transparent.” For the contractors who tick those boxes, the working relationship with Ph.D. is warm and collaborative. Peter makes himself available on short notice, ready to drive to a site when a question comes up mid-build so that decisions are made correctly and quickly. That responsiveness, he says, keeps projects moving and keeps quality intact.
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