JUNE 2026 That perspective informs the company’s internal culture in tangible ways. Joe describes watching employees grow with the company and achieve personal milestones as one of the most rewarding parts of his work. “When an employee buys a house and a truck, I don’t know who feels prouder, them or me,” Joe says. “I take a lot of pride in watching our people grow with us.” Historically, employees have reciprocated that family connection. Joe notes that he receives Christmas photos from employees’ families every year, and that the warmth of those relationships is something he values deeply. Again, he says, those relationships are what truly motivates him: “The last thing that drives me is finance,” he says. “We need to be financially secure as a company, of course, but money is not my ultimate goal. My ultimate goal is feeding those 600 people.” The company’s other relationships are similarly loyal. When it comes to clients, for example, Tria Products is still working with Parkwest Projects, the same company that awarded them their first commercial contract back in 2008. In fact, Joe estimates that roughly 95 percent of the work Tria Products does on any given day comes from repeat clients. Some client relationships have even evolved into personal friendships, Joe adds. He tells the story of one particular client who came to them a few years ago for just one single building because their usual supplier was busy. Since then, Tria Products
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