APRIL 2026 among the top custom builders. “Five years ago, I’d have told you we were leaders in building science,” Ian says. “Today, I’d say the industry has largely caught up, and that’s a good thing. Among the good custom builders, ‘green’ is no longer a niche – it’s embedded in the way they build because they understand the longterm benefits and even the warranty implications of better building-science decisions. So for us, the strategic differentiator now is our white-glove, high-touch experience.” Ian explains how that experience is designed around the client’s preferred level of involvement: “A client can be as involved or as uninvolved as they like,” he says. “We’ll hold their hand throughout the entire process. We can do almost everything for them, all they need to do is sign off on the final decision. Or if they want, they can be involved on a daily basis. It’s all up to them.” No matter the client’s involvement, HummingbirdHill Homes is fully transparent every step of the way – that’s a key part of their white-glove service. “We offer an environment of full transparency,” Ian says. “Our clients can always see and review everything we do and every cost we incur. They seem to appreciate that a lot. I think that – more than anything else – is why we end up winning their business.”
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