The right way In addition to forming strong relationships with employees and vendors, Zulu Aggregates has also formed some strong relationships with clients. According to Reid, a significant percentage of the company’s work comes from repeat clients who come to them directly, without even pricing against other competitors – which is the very best indicator of customer satisfaction that exists. Over the years, Reid also says that Zulu Aggregates has earned some highly positive references from very reputable clients such as Parks Canada and McElhanney Engineering. In many cases, he believes those references have put them over the top when they have started working in new areas: “When you’re new to an area, and the client doesn’t know you, it often comes down to what you’ve done before,” he says. “The references you have and the work you’ve completed carries great leverage. I SEPTEMBER 2025
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