SEPTEMBER 2025 also highlighted a clear opportunity: residential clients often lacked the structured planning and oversight typical of larger corporate projects. Word-of-mouth referrals from that initial project quickly grew, leading Cally to establish Ash + Acre Projects full-time. “It really hit the ground running since it started in 2023, and it’s just growing from there. It’s been really fun,” she recalls. Operating primarily in Peterborough County and Northumberland County, Cally manages projects both on-site and virtually, adapting to the needs of each client. While Ash + Acre Projects are residentially focused and some commercial, the work spans renovations, restoration and new builds. Typical renovation projects involve updating kitchens, bathrooms, or living spaces, while larger new builds require multi-year, complex project delivery that demands careful coordination across multiple trades, suppliers, and design professionals. One of the defining aspects of Ash + Acre Projects is the client experience. The company’s client base is entirely referral-driven, with repeat business forming the majority of engagements. Cally emphasizes building strong, personal rapport with each client and acting as a single point of contact throughout the project. Many of her clients are busy professionals balancing careers and family life, and Cally’s role is to make the process as simple and stress-free as possible. She goes beyond traditional client relationships by connecting on a personal level, allowing her to deliver a more meaningful and elevated level of service.
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