streets, but when you’re working together, you get better results for the customer,” says Alex. “To me, if I can’t convince myself to buy the product, how am I going to convince anyone else?” Longterm planning is part of the formula, with yearly orders and scheduled releases ensuring that both manufacturing and supply run smoothly. Within the company, a lean core staff of about 50 people keeps operations both nimble and resilient. Employees work across service, manufacturing, and administration, with cross-training and mentorship at the heart of the culture. “We treat everyone like an adult,” Alex says. “We give them clear goals, support, and mentorship, but no micromanagement. People can make mistakes – it means they’re trying. The big thing is making sure those mistakes are ones we can fix, because you can always buy parts, but you can’t replace safety.” This emphasis on accountability and trust helps foster a workplace where individuals feel both empowered and supported. Genrep extends the same treatment to subcontractors and suppliers, taking care to set clear expectations at the outset of projects. “You’re better off starting from the worst-case scenario and improving a person’s day than sugarcoating all the way down,” Alex emphasizes. This honest approach prevents surprises and creates lasting confidence among customers and partners. Looking to the future, Genrep is preparing to build on their strengths in customization and problemsolving as the industry evolves. Customers are increasingly demanding solutions that are reliable, THE CONSTRUCTION SOURCE CANADA
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