Genrep is a longstanding and industry-leading Canadian company with over 40 years of experience in generator and engine service and sales. Since forming in 1983, they have been providing customers all over the country with reliable and trusted generator solutions. Throughout their history, they have evolved from a three-person service team into one of the most trusted names in power generation around, built around a culture of accountability, customer service, and long-term strategic thinking. “We’ve always believed in standing by what we say and delivering on promises,” says Alexander da Silva, the leader of the company’s product division. “That philosophy hasn’t changed since the very beginning.” Alex has personally been part of Genrep for over 20 years. His father, Jay da Silva, has been a part of the company even longer – he first joined as a service manager, but then eventually purchased the business and became president. Under his direction, Genrep has progressed from simply servicing engines and generators into a company into distribution and manufacturing. That evolution has allowed the company to design and assemble their own Seneca line of generators at their 30,000-square-foot plant and main office in Hamilton, Ontario facility. At that location, the company handles engineering, design, and packaging all in-house, while sourcing their engines and alternators from established partners. By managing most aspects of the process internally, Genrep has a greater control over quality, customization, and responsiveness – qualities that now to define the company’s reputation across Canada. Today, Genrep supports a wide array of OCTOBER 2025
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