That same insistence on substance over showmanship carries through to how Don Cullen Masonry and Tile measures success – and to its environmental stewardship. That same practical mindset informs Cullen’s approach to sustainability. Instead of greenwash, the company prioritizes restoring over replacing – repointing centuryold façades rather than demolishing them, and recycling clean brick and concrete on-site for use as aggregate. Don also advises clients on improving thermal performance – insulating chimneys or choosing breathable mortars – to ensure masonry stands the test of time. “We try to save what we can,” he says. “If I can repoint instead of rebuild, I will. That’s just smart – financially and environmentally.” After all, masonry’s greatest environmental asset is its longevity: properly maintained stone and brick can last centuries with minimal upkeep, a core reason many in Brandon choose Cullen’s craftsmanship over lesser, short-lived alternatives. Looking to the future, Don isn’t planning rapid expansion or sweeping changes. In fact, what sets Don Cullen Masonry and Tile apart is its commitment to staying steady, selective, and local. He’s mentoring his son, and watching two grandsons begin to take an interest in the trade, just as he once did. “I’m not in a rush to step away,” he says. “But I like the idea that the next generation is ready to pick it up. I’ll keep choosing the projects I care about and leave the door open for them to take it wherever they want.” In five years, he envisions the company much the same as it is today – rooted in Brandon, focused on quality, and trusted by the community. “I’ve never wanted to be the biggest,” Don says. “I just want to be the one people trust.” JUNE 2025
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