mailing campaigns – this was before email blasts were common,” Theo says. “But for the last eight or nine years, I haven’t done any marketing. It’s all referrals. Our clients come back, and they recommend us to others.” That referral-driven model has allowed Theo, her senior associate Shannon Todd, and the rest of her team to focus on what they do best: working directly with clients, understanding their needs, and staying closely involved at every stage of the process. Unlike larger firms where clients might never interact with leadership after the first meeting, Theo makes it a point to be fully present from the first conversation to the last walkthrough. “I don’t send an associate to meet a new client. I make a promise from day one that I will be the one they work with throughout the entire project,” she says. “That level of trust and accountability is the cornerstone of how we operate.” It’s an approach that resonates in an industry where firms often prioritize scale over intimacy. Westparks + Associates has intentionally remained a small, agile team. While the company has grown to as many as 13 employees in the past, Theo prefers the current size of four fulltime staff, supplemented by regular consultants when needed. “I believe a smaller group fosters collaboration,” she explains. “I also believe in mentoring. I don’t like pigeonholing people into one role. Everyone here learns about all aspects of the business.” That philosophy has long roots. In fact, when THE CONSTRUCTION SOURCE CANADA 905-662-7446 info@regionalsignsinc.com
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