the same few key reasons. One of the big reasons is the quality of their work. According to Mark, the company maintains this quality by performing as much as they can in-house, utilizing their own heavy equipment and their own direct employees: “We do everything from the digging to the footings all the way up,” he says. “We have in-house employees that do the trimming and other fine details. Because of that, we have a lot of control.” “And we have a really good team of people who care about what they do,” he adds. “Basically, everybody that works here is really proud to be here. That’s why our quality is so good. That’s why we get so many compliments on our homes.” In addition to receiving compliments, Wooler Homes secures a significant amount of work from repeat clients. They also generate many leads through referrals and word of mouth. For instance, they are currently wrapping up work on their own subdivision in Price Edward County, where many of the clients are local business owners they have previously worked with. “We’re pretty proud that they came to us,” Mark says. “That’s a great feeling. That says a lot about the relationships we’ve built in this region, and the reputation we’ve established.” Wooler Homes has also formed some strong and lasting relationships with subcontractors and suppliers. Though they do as much as possible inhouse, they do rely on external electricians and plumbers and HVAC guys, and Mark says some of those relationships actually predate the founding of Wooler Homes. At the same time, Wooler Homes is in the process of growing, so they are also looking to forge some new relationships with subcontractors in order to accommodate that growth. As part of that process, Mark says that they are looking for the kinds of qualities and values that their existing trades exemplify: “We’re big on having the right attitude. Trades have to be friendly with our staff and with the other trades around them. We don’t tolerate anything else because that just creates a bad atmosphere. I’m really happy with the trades we have because they work well with our guys and well with the other trades, and we’re looking for more trades who can fit into that culture.” THE CONSTRUCTION SOURCE CANADA
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