Perhaps most notably, the project was 100 per cent preleased, even before shovels went into the ground late last year. “That’s huge,” Sid says. He believes that’s a credit to the location, to the design, and also to the reputation that JOMAA has as a commercial developer and property manager. “People know that when they open their business in our center – whether it’s retail store or a dental practice or a daycare – they know the facility is going to managed well.” Moving forward, the vision for JOMAA is to maintain that industry reputation as the company gets larger and their projects get bigger. Their vision is also to stay diverse. As part of the same subdivision where WSL is located, for example, they still have some excess land that they intend to develop multi-family product on. “We want to keep developing and doing what we do, which is a little bit of everything,” Sid says. “We want to continue buying land and developing master-planned communities. We want to continue building lots of homes, whether that’s tract building in other people’s communities or in our own.” Under the umbrella of HAFIZA HOMES, the company has also some one-off custom homes for clients – Sid is open to doing some more of that as well. “If a client calls me and says, ‘Hey, I want to build a 6,000 square foot house with marble ceilings and waterfall showers and secret passageways,’ that’s something we could do for them,” he says. Because they rely mostly on subcontractors and consultants, Sid says that JOMAA has the ability to do a lot more work without necessarily growing as a company. He does see some growth happening, however. In a year or two, he expects to have five key employees, including a property manager, a construction manager, and a dedicated salesperson. A few years after that, he expects that number to be closer to 10, and he predicts that will be plenty. “You don’t need hundreds of employees to do what we do,” he concludes. “You just need the right team of subtrades and consultants, and I think we have that team in place. We’re working with some of the very best people in Calgary and beyond. I think we have what we need to be an industry leader for a long time to come.” AUGUST 2025
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