35 team members directly. Robert describes the culture at the company as open and transparent. “There’s very much an open door policy,” he says. “People have the ability to speak freely and feel like their voice is being heard. I think that goes a long way. I think that makes our people go the extra mile, because they want to be here.” Spectra Advertising also offers employees flexible hours in order to accommodate their unique family dynamics. Some people arrive early and leave early and some arrive late and leave late. In return for that flexibility, Robert says, “we ask for a day’s worth of quality work – and they give that to us.” Just like with clients, Spectra has been able to form relationships with employees that go back many years. Their longest-tenured employee, for example, is currently in his 20th year with the company. Another employee is in year 18. Robert estimates a whole third of their staff have been there over 15 years, while another third is in the three-to-five year range. The last third is fairly new, which Robert says makes for a good mix of youth and experience. Robert stresses the importance of all team members, regardless of their experience. He says that on any successful team – whether it’s a successful sports team or a successful business – the success is never a credit to “just one person.” “It’s a credit to the whole team,” he says. “And I think we have a really good team here, and that’s how we’re able to be successful and continue to grow.” “It can’t be overstated how important my partners are and how important the team is,” he adds. “And speaking myself, it can’t be overstated how important my wife is. She allows me to work – and sometimes it’s difficult, sometimes it’s stressful, but she’s always there for me to lean on. I couldn’t do this without her.” APRIL 2025
RkJQdWJsaXNoZXIy OTYzNTg=