to do, whatever resources we need to devote, we make sure that the job gets out when it’s supposed to. I think our clients really appreciate that. They know they can count on us.” As a result of that reliability, Spectra Advertising has been able to build some extremely longstanding repeat relationships with clients. According to Robert, their longest standing customer goes back 25 years, while many other customers go back 15 years or 10 years. They also have two corporate customers who operate Canada-wide, and they are going into their fifth year servicing one of them. Of course, that loyalty wouldn’t happen if clients weren’t satisfied with Spectra’s quality – which they clearly are. Robert credits that quality control to the hands-on involvement of all four owners, including him and his and his dad and two brothers. “Every product has to funnel through one of our hands before it can go to the next department,” he explains. “Having an owner every step of the way makes quality control that much better, because we care so much. We’re not going to let something go through unless it’s absolutely top quality.” “That filters down into our employees,” he adds. “They know they’re just going to have to re-spray something or re-cut something if it doesn’t meet our standards, so a lot of the time they just respray it or re-cut it before we even have to look at it. They know that if they don’t like something that we’re probably not going to like it either, so they won’t put it out.” Again, Spectra Advertising now employs roughly APRIL 2025
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