APRIL 2025 Marketing for ph5 architecture is a natural extension of the relationships they are able to build, both externally and internally. The firm relies on word-of-mouth referrals and genuine client trust rather than aggressive advertising. “Clients choose us because we listen to them, respect their vision, and work with every stakeholder to create a design that truly works,” Peeroj states. Looking ahead, both Henning and Peeroj are optimistic about the future. They envision moderate growth that will allow the firm to take on larger, more complex projects without compromising the close-knit culture that has been their hallmark. “We’re probably looking to double in the next couple of years, but we’re not aiming to become a massive multinational firm,” Henning says. Their vision is clear: expand enough to increase capacity and take on new challenges while maintaining the personal, collaborative approach that sets ph5 architecture apart. Growth, for them, is about scaling intelligently— not at the expense of the very values that have driven their success from the beginning. The story of ph5 architecture is one of turning complexity into opportunity. From their early experiments in urban installations to their current portfolio of diverse and challenging projects, Henning and Peeroj have built a firm that thrives on creative problem-solving and integrated design. Their journey is a testament to the power of collaboration—where every voice is heard, every challenge is met with ingenuity, and every project is a chance to redefine what architecture can be.
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