bringing out a part of their identity that is reflected in what the home becomes and how it functions for them, I think that’s really powerful.” “I love to work with clients who have some really interesting design ideas and I want to continue to work with clients who really want to have a showcase style house that shines in both form and function.” “I’d love to get into that $5 to $10 to $15 million revenue a year range and have more project managers working with us, key carpentry teams and so forth. Ideally at the end of my career in this, I’d love to have a sellable entity. The succession plan could be several things from key members that work with us to take it over or for us or someone who just buys it outright.” Lastly, Brandy is also looking into how Wood Be Art can utilize artificial intelligence (AI): “I’ve got this fascination with AI and it’s mainly around the marketing piece of the business. I think AI is definitely something we need to learn about and use in our company. We’ve relied on word of mouth and networking referrals forever. We really don’t do any advertising at all and we’ve built a fairly successful company but if we’re going to get to those lofty growth and revenue goals, we’re going to need to have a better marketing engine behind us. I think AI is a tool we’re going to have to embrace. AI will never replace hands on the tools, but it is a tool that we can embrace more in the construction sector.” JANUARY 2024
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