money. According to Alex, RenoDuck is able to work at such a high volume without compromising quality – while delivering superior quality, even – because of the efficiency of their systems and processes. This is where his background in software development and data analysis has really paid off: “We’ve built a well-oiled machine in terms of production,” he says. “We work like clockwork. We use project management tools, we use CRM systems, and we use a bunch of internal tools in order to standardize everything. So the efficiency of our employees is extremely high. Our project manager can manage up to 75 jobs per year – he can do that because of the processes we’ve put in place, because everything is standardized from project to project.” In Alex’s view, RenoDuck has been successful because of the quality of the work – but technology is what has enabled them to turn that success into growth. “Technology in this industry is not required for a really small business,” he says. “If you’re doing one basement or two basements a month, you could keep track of everything on a piece of paper if you really wanted to. You’d be wasting a lot of time, but you could do it. But if you want to scale up, you need technology.” Adopting the right technology for RenoDuck, Alex says, was “very easy” for him considering his background. Not only was he able to acquire the right project management software and CRM system, he was also able to implement those tools maximally effectively, which he believes makes him relatively unique in the renovation sector: “There’s a lot of friction in this industry when it comes to THE CONSTRUCTION SOURCE CANADA
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