Alex describes. “Whether its leisurely days spent boating on the lake, engaging in competitive tennis matches followed by enjoying an icecold cocktail in the pavilion afterward, or simply hosting large gatherings with family and friends, the possibilities are endless at this luxurious retreat.” According to Alex, clients with projects of that calibre tend to gravitate towards FDA for a variety of reasons. One of those reasons is the firm’s reputation for quality, which they have very purposefully cultivated through a marketing approach that “emphasizes visual storytelling,” particularly on social media. “In our market approach, we heavily leverage digital marketing, recognizing the prevailing trend that deems content as paramount,” he explains. “Because of this emphasis on digital strategies, we’ve established an in-house marketing team that collaborates closely with our project designers. This collaboration ensures our team stays updated with the latest renderings and information related to our projects.” “This team plays a pivotal role in narrating the unique story of each project,” he continues. “Through the creation of high-quality photos and videos, we aim to spotlight the lifestyle associated with our designs. Given the evolving landscape of media consumption, we firmly believe that visual storytelling is a potent means of showcasing our designs.” “Moreover, this approach grants us complete control over the visual content, from the composition to its presentation across our media THE CONSTRUCTION SOURCE CANADA
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