process: “We review basically every cabinet that comes off our production line. It has to be signed off by a department lead as it comes off and before it gets wrapped. Then it goes to site and it gets installed, and we do a walkthrough of the site within 24-to-48 hours. We do a full assessment of the work that was installed. If there are any issues or defects, we make note of it and we get a head start on resolving it.” “The other thing we do is we take photos of everything and we keep them in our system,” Corey explains. “So if we see a problem, we can refer back to the install photos. We can see if the installer missed something. A lot of the time, we’ll notice the issue before we even step foot on site and we can start the service process right away.” That quality assurance – combined with their transparent service and their depth of selection – has translated into long-lasting relationships with clients. According to Corey, they have been working with some of the same builders for 25-plus years. At the same time, Laurysen Kitchens is also a growing company, so they have a lot of newer relationships too – Corey’s hope is those relationships become similarly longstanding with time. Corey further credits that customer loyalty to one more factor – the fact that Laurysen is a family business, and the family is accessible to clients. “Ownership is only a phone call away,” he explains. “If something comes up, if the client has an issue, they can pick up the phone and talk to someone with the last name Laurysen.” “That’s one of the benefits of being a family business,” he adds. “Clients are always just a ‘hello’ away from someone at the top. There’s always a family member on hand, so their questions will never get lost in an endless journey up the corporate ladder.” In addition to working with builders, Laurysen Kitchens also deals directly with retail customers, who they host at their own showroom in Stittsville, located right next to their manufacturing facility. Corey believes those direct clients like working with Laurysen for similar reasons as builders: “I think everyone does their research prior to coming in,” he says. “We’re a well-established name in the Ottawa community with a great reputation. We’re very highly-ranked on Google. We generate a lot of leads from our website, which we’re constantly updating. We also got a tonne of referral business – people tend to speak very highly of us, which obviously means we’re doing something right. Lastly, Laurysen Kitchens also supplies to a network of 50-plus dealers across Ontario – those dealers do their own designs and installations, Laurysen simply supplies them with the product. In recent years, Corey says that network has “come a long way” and he credits that growth to their product selection. “We offer a massive array of products that can really address a lot of different communities,” Corey reiterates. “What’s selling in Toronto isn’t necessarily what’s selling up in Sudbury – but we have the product offering to satisfy both markets. We can market ourselves to various communities across Ontario and Quebec and even northern New York.” SEPTEMBER 2023
RkJQdWJsaXNoZXIy OTYzNTg=