family business in 2010, and together they represent the third generation of Laurysen Kitchens. Corey now serves as the Vice President of Sales & Service, while Michael serves as the Vice President of Operations. Since joining Laurysen Kitchens about 13 years ago, both Corey and Michael have helped the company modernize significantly: “When my brother and I came in, we really wanted to bring the company into the future,” Corey recalls. “We knew that the industry was getting very webbased. All our customers were doing research online – and we had one of the worst websites I’ve ever seen. So revamping the website was one of the first steps we took towards rebranding the company and giving it a face lift.” “Within a year and a half of being there, we also changed the company logo to what it is now,” he adds. “We really wanted to bring the company into the future.” According to Corey, those efforts quickly paid off. In the years since revamping their online presence, he says they have noticed a significant difference in terms of lead generation. Over the years, they have received also received a high volume of positive feedback from customers about the website, particularly its effectiveness as a “starting point” in the process of shopping for a kitchen. Today, Laurysen Kitchens provides a wide range of stylish, functional design ideas to suit all tastes and budgets. Their specialties include design and manufacturing of not just kitchen cabinets, SEPTEMBER 2023
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