It was with that goal in mind he first created the now-patented ‘Fencert’ – a maintenancefree steel ornamental insert for fencing, which provides homeowners the ability to create unique designs to accentuate the décor of their outdoor environment. In short order, that idea transformed the fencing industry and helped New Trend Corporation took flight. In the years since, New Trend has remained on the cutting edge of innovation, research, and development, and has continued to grow exponentially as a result. Joe is a tool and die maker by trade and comes from a background in the automotive industry. After many years, however, he grew frustrated with the instability of that industry – some weeks he’d work 30 hours, some weeks he’d work 100 hours – and he desired to make a change. Following a family tragedy, he made a family coat of arms for his mother as a gift, and he realized that coat of arms would make an interesting fence panel. That led him to creating and patenting his ‘Fencert’ product, which was quickly picked up by Home Hardware at a home show. About two years later, New Trend was selling the Fencert product nationally. Powered by Joe’s determination, his trustworthiness, and his positive outlook, New Trend Corporation has grown and evolved significantly in the years since. Today, they offer not just the original Fencert product line, but a variety of outdoor options, including chain link fencing, vinyl fencing, composite decking, and more. Their reach now extends all across Canada, and they sell to a variety of client types, including national retailers, MARCH 2023
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