can we both be successful?’ That’s very important to us. Wewant our partners to be just as successful as we are.” Morin Supply also wants their clients to be successful, and they will go out of their way to help them achieve that success. According to Yanik, that’s the company’s biggest point of difference. “We’re not just order-takers,” he says. “We work closely with clients, again, to build partnerships and find them solutions. We’re not just focused on completing a transaction with our clients. We’re focused on understanding their needs, so we can make sure they have the best tools possible to win the job and also to perform the job in the most effective way.” “We work as a team with our clients,” he adds. “We sit down with them and we figure out how we can help them make things work. That’s our approach to every project. I think that’s what has made us successful.” Yanik’s thinking is supported by the company’s growth – especially their growth since 2016, which is when he took a more active role in the business and the company started seizing more of the opportunities available to them. Over the years, he says that growth has been “very organic,” that it’s come almost entirely from referrals and word of mouth. “Our growth has come from people hearing about us and calling us up,” he says. “We’ve done little to no solicitation. We’ve just been receptive to people calling us and asking for help. That’s how we’ve built new relationships.” The company’s approach has also helped Morin Supply maintain existing relationships. According to Yanik, they have some clients that have been with them “since day one.” He is quick to clarify that they don’t take those relationships for granted: “We knowwe have to keep earning their business,” he says. “We have to keep working hard for them. Even if it’s a client that has been giving us all their work for 36 years, we can’t just assume they’ll keep giving us their work. We need to earn it. We need to service them. We need to meet and exceed their expectations.” OCTOBER 2022
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