guys who are playing a large part in the company. They’re young, they’re organized, and they’re super motivated. If we can keep finding guys like them, I believe the sky is the limit. The potential is there to get a lot bigger.” No matter how big the company gets, however, John wants to maintain their same transparent approach to customer service. That transparency is something he highly values. He believes it’s a key driver of the company’s success. “We have to be 100 per cent transparent with our clients,” he says. “That’s something I tell my guys that all the time. I really emphasize that to them. Because when we focus on transparency, it forces us to be accountable. When we make a mistake, it’s obvious to everybody, and because of that we don’t make that same mistake again.” “It also makes the process enjoyable for clients,” he adds. “It helps them relax. It gives them peace of mind. They feel confident that nobody is taking advantage of them. That’s really important to us. We want them to be able to enjoy themselves.” DECEMBER 2022
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