changes in how people worked – does this sound familiar? – creating many challenges for every employer and lots of problems for us to solve. It was also a time when new disciplines like ergonomics were born supporting the demand for change.” “By the late-90s, we realized that why we did what we did had for the most part died out,” he continues. “Most of the problems relating to the use of technology and the digitization of work that could be solved using furniture had been solved and the solutions had been commoditised. We worked to increase revenues while profits tumbled. This was no longer an interesting environment for me to do business in.” “Sincewewereinthecommercial interiors environment, I went looking for new challenges and interior construction had bullseyes all over it. It was messy, unpredictable and the processes surrounding it were opaque.” Over the courseof several years, Andrew tried unsuccessfully to work with furniture manufacturers to come up with what might replace drywall. At one point, he even imported several container loads of prefabricated frames from Malaysia, only to discover that importing and manufacturing were not his calling. Then, in 2005, a new company was born in Calgary, Alberta. The called themselves DIRTT, which stands for ‘Doing It Right This Time.’ Theywere amodular wall manufacturer, but that’s not what made them special. What made them unique then – and what makes them unique today – is their software, called ICE. MAY 2022
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