teammembers, however – team members that are trustworthy, reliable, and that can deliver to their standards – Josh says the possibilities are endless. “There is still a lot more market share out there,” he says. “When we look at the Regional District of East Kootenay, at all of the areas outside Cranbrook, Fernie, and Invermere, we see there’s a lot of opportunity there. And once we feel like we’ve gained enough of that market share, when we feel like we can’t push those numbers much higher, then we’ll start to look at other markets.” For example, New Dawn helped with the rebuild in Fort McMurray after the 2016 wildfire. At that time, they explored the possibility of opening a satellite office. There’s a good chance that will still end up being the company’s next step in other areas. “There’s a chance we expand into southern Alberta,” Josh says, “and there’s a chance we expand into West Kootenay and the Okanagan area. We’re centrally located here, so we have options. We’re looking at those now.” At the same time, New Dawn is also looking at future development opportunities along the lines of Legacy Lookout. They are currently analyzing a “number of opportunities,” Josh says – some on the higher-end, some more affordable. “The options are limitless,” he says. “It’s just about finding the right area and finding the right land. We’re looking at a handful of those opportunities now and we expect to be pursuing those in the next year. We’re going to stay busy.” Lastly, New Dawn will also keep giving back to the communities in which they work. For Rick Jensen, that’s always been one of his biggest priorities. To that end, over the years, the company has volunteered a lot of time and contributed a lot of funds to a long list of locallybased charities. Rick expects that streak to continue for as long as New Dawn remains in business. “This is where we live,” Rick concludes. “This regionhas been very good to us, and we want to reciprocate. That’s always been a part of the culture of our organization.” APRIL 2022
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