company’s reputation in the region. According to Josh, the ‘New Dawn’ name is known throughout the region for being trustworthy and reliable, and that’s how they generate a majority of their business. Josh credits that reputation, in turn, to their guaranteed pricing. “We’re a fixed-price builder,” he says. “We don’t build on a costplus basis, which is becoming more popular in some of the markets we operate in. But in my mind, fixed-price is the only way to go. It provides the client with certainty. We give them a price and that price doesn’t change unless they change it – unless they want to add something to the home or take something away.” “The risk is on us,” he adds. “That just gives so much confidence to the client. It also makes it so much easier for them to work with financial institutions for mortgage approvals.” “That’s how we market ourselves – we’re ‘the most experienced fixed-price builder in the East Kootenays.’ We’ve been doing it the longest. We’ve built the most homes. We’re the largest builder by far in this area. That’s the premise we’re operating from.” Customers are also drawn to New Dawn by their thorough sales and design processes – which “can’t be touched by our competition in this area,” Josh says. “We’re the only builder that has both a show home and a stateof-the-art design center here in our office,” he explains. “The whole lower floor of our office is set up as a design center where we can go through APRIL 2022
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