were chosen because “they are reliable, they have a great reputation, and they are known for delivering quality.” JOIA builds most of their properties themselves, but in this case they had a lot going on at once and they were relatively new to the industry besides. They needed a builder with a track record that they could trust to deliver a project to their standards – Reliance ticked those boxes. When it came to The MAJESTIC’s inclusions and finishes, JOIA also went with the best partners available. For example, the faucets and sinks are by Kohler, and the barbecues are by SABER. “We’ve chosen the brands that we’d want in our own homes,” Michael says. “If it’s not good enough for us, it’s not good enough for our residents. We’re trying to build something that will be here for the long-term, so we don’t mind putting in that extra money.” “When people walk in, they see the quality, they see the décor, they see the brands that we’re using – and they see that we’re serious,” he adds. “They see that we’re not here to cut corners or save a few bucks. We’re here to provide the best possible service and we’re here for the long run.” Moving forward, JOIA’s goal is to continue providing that optimal service, and continue looking for ways to add value to their buildings and improve the quality of life for their residents. Their buildings are all new, but they are still always JOIA Ville-marie OCTOBER 2021
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